8:00 – 8:30 am – Registration and Networking Breakfast

8:30 – 8:45 am – Welcome and Opening Remarks

• CME Chairman’s Message | Justin Portaz, Head of Global Business Development, Jenner & Block
• LMA-LA President’s Remarks | Marie Hsing, Senior Business Development and Marketing Manager, Allen Matkins
• Conference Overview | Jennifer Mir, ‎Practice Development Director, Munger, Tolles & Olson

8:45 – 9:30 am – Leadership as a Hero’s Journey

• Eric Kaufmann, Founder and President, Sagatica

9:30 – 9:45 am – Networking Break

9:45 – 10:50 am – Trending Now

• Session Lead: Alan Breslauer, Chief Strategy Officer, Michelman & Robinson

9:50 – 10:05 am – Evolution of Your Firm’s Online Presence

• Kevin O’Keefe, CEO and Publisher, LexBlog

10:05 – 10:20 am – The Current State of Legal Pricing

• Kristina Lambright, Strategic Pricing Manager, Akin Gump Strauss Hauer & Feld

10:20 – 10:35 am – How Often to Redesign Your Website

• Burkey Belser, President/Creative Director, Greenfield Belser

10:35 – 10:50 am – Creating the Rewarding Career Path: A Recruiter’s Guide to Growth and Retention

• Merry Neitlich, Partner, Extreme Marketing

10:50 – 11:55 am – Beyond Business Development

• Session Lead: Mary Regan, Director of Business Development, Herrmann Advertising

10:55 – 11:10 am – Getting a Foot in the Door

• Craig Brown, Principal Consultant, LawVision

11:10 – 11:25 am – The Art of Pursuit: Sharing Winning Practices

• Susan Stone, Geographic Marketing & Corporate Responsibility Leader, PricewaterhouseCoopers

11:25 – 11:40 am – Driving Connectivity and Profitability
Judith Gordon, Director of Marketing and Professional Development, Buchalter Nemer
Lee Broekman, Principal, Organic Communication

11:40 – 11:55 am – Performance: Art, Science or Grit?

• Darryl Cross, Vice President, Performance Development, LexisNexis

Noon to 1:00 pm – Networking Lunch

1:00 – 2:05 pm – Putting Your Technology to Work

• Session Lead: Jaron Rubenstein, President, Rubenstein Technology Group

1:05 – 1:20 pm – TECHhorizon

• Adam Stock, Chief Marketing and Client Services Officer, Allen Matkins

1:20 – 1:35 pm – There is No “I” in Technology (But There Should Be)

• Chris Fritsch, President, Clients First Consulting

1:35 – 1:50 pm – Effective Proposal Tracking

• Sunny Bane, Director of Marketing Operations, DLA Piper (US)

1:50 – 2:05 pm – Technology that Motivates Lawyers and Celebrates Marketers

• David Ackert, President, The Ackert Advisory

2:05 – 3:10 pm – The Intersection of Earned and Created Media

• Julie Fei, Senior Global Communications Specialist, O’Melveny & Myers
• Jill Patton, San Francisco Editor, Daily Journal
• Greg Mitchell, Editor, The Recorder
• Frank Pizzurro, Public Relations Senior Manager, Latham & Watkins
• Katy von Treskow, Director of Marketing Communications, Winston & Strawn

3:10 – 3:25 pm – Networking Break

3:25 – 4:30 pm – Leading Future Leaders

• Session Lead: Vickie Spang, Chief Marketing Officer, Sheppard Mullin

3:30 – 3:45 pm – From Mayors to Marketers: Techniques in Adaptive Leadership, part I

• Cole Finegan, Regional Managing Partner of the Americas, Hogan Lovells

3:45 – 4:00 pm – From Mayors to Marketers: Techniques in Adaptive Leadership, part II

• Koree Khongphand-Buckman, Marketing Director for the Western Region, Hogan Lovells

4:00 – 4:15 pm – Inspiring Future Leaders

• Jody Jackson, Director of Marketing, Lewis Brisbois Bisgaard & Smith

4:15 – 4:30 pm – Making Marketing Leaders: Tips from the Trenches

• Maggie Watkins, Chief Business Development and Marketing Officer, Bradley Arant Boult Cummings

4:30 – 4:45 pm – Closing Remarks

• Kip Guthrie, Director of Marketing, DLA Piper (US)
• Mary Enemark, Director of Business Development, Akin Gump Strauss Hauer & Feld

4:45 – 6:00 pm – Cocktail Reception and Big Board of Prizes