
I’m presenting this week at the 12th annual LMA Continuing Marketing Education (CME) conference on Thursday, September 11, 2014. “The Next BIG IDEA” continues our growing tradition of bringing together dynamic speakers, industry leaders, and creative thinkers for a program dedicated to elevating our industry and inspiring our evolution.

Register TODAY. Speakers, sponsors, and registration
information at http://bit.ly/1pIGvK0.
2014 LMA-LA CME Speakers
This year’s program brings together more than 25 dynamic speakers, speaking on highly-relevant key topics in segments of just 15-minutes, providing a fast-paced and information-packed program that is sure to keep you engaged and leave you informed and inspired!
CHECK out the 2014 LMA-LA CME Agenda
8:00 – 8:30 am – Registration and Networking Breakfast
8:30 – 8:45 am – Welcome and Opening Remarks
- CME Chairman’s Message | Justin Portaz, Head of Global Business Development, Jenner & Block
- LMA-LA President’s Remarks | Marie Hsing, Senior Business Development and Marketing Manager, Allen Matkins
- Conference Overview | Jennifer Mir, Practice Development Director, Munger, Tolles & Olson
8:45 – 9:30 am – Leadership as a Hero’s Journey
- Eric Kaufmann, Founder and President, Sagatica
9:30 – 9:45 am – Networking Break
9:45 – 10:50 am – Trending Now
- Session Lead: Alan Breslauer, Chief Strategy Officer, Michelman & Robinson
9:50 – 10:05 am – Evolution of Your Firm’s Online Presence
- Kevin O’Keefe, CEO and Publisher, LexBlog
10:05 – 10:20 am – The Current State of Legal Pricing
- Kristina Lambright, Strategic Pricing Manager, Akin Gump Strauss Hauer & Feld
10:20 – 10:35 am – How Often to Redesign Your Website
- Burkey Belser, President/Creative Director, Greenfield Belser
10:35 – 10:50 am – Creating the Rewarding Career Path: A Recruiter’s Guide to Growth and Retention
- Merry Neitlich, Partner, Extreme Marketing
10:50 – 11:55 am – Beyond Business Development
- Session Lead: Mary Regan, Director of Business Development, Herrmann Advertising
10:55 – 11:10 am – Getting a Foot in the Door
- Craig Brown, Principal Consultant, LawVision
11:10 – 11:25 am – The Art of Pursuit: Sharing Winning Practices
- Susan Stone, Geographic Marketing & Corporate Responsibility Leader, PricewaterhouseCoopers
11:25 – 11:40 am – Driving Connectivity and Profitability
Judith Gordon, Director of Marketing and Professional Development, Buchalter Nemer
Lee Broekman, Principal, Organic Communication
11:40 – 11:55 am – Performance: Art, Science or Grit?
- Darryl Cross, Vice President, Performance Development, LexisNexis
Noon to 1:00 pm – Networking Lunch
1:00 – 2:05 pm – Putting Your Technology to Work
- Session Lead: Jaron Rubenstein, President, Rubenstein Technology Group
1:05 – 1:20 pm – TECHhorizon
- Adam Stock, Chief Marketing and Client Services Officer, Allen Matkins
1:20 – 1:35 pm – There is No “I” in Technology (But There Should Be)
- Chris Fritsch, President, Clients First Consulting
1:35 – 1:50 pm – Effective Proposal Tracking
- Sunny Bane, Director of Marketing Operations, DLA Piper (US)
1:50 – 2:05 pm – Technology that Motivates Lawyers and Celebrates Marketers
- David Ackert, President, The Ackert Advisory
2:05 – 3:10 pm – The Intersection of Earned and Created Media
- Julie Fei, Senior Global Communications Specialist, O’Melveny & Myers
- Jill Patton, San Francisco Editor, Daily Journal
- Greg Mitchell, Editor, The Recorder
- Frank Pizzurro, Public Relations Senior Manager, Latham & Watkins
- Katy von Treskow, Director of Marketing Communications, Winston & Strawn
3:10 – 3:25 pm – Networking Break
3:25 – 4:30 pm – Leading Future Leaders
- Session Lead: Vickie Spang, Chief Marketing Officer, Sheppard Mullin
3:30 – 3:45 pm – From Mayors to Marketers: Techniques in Adaptive Leadership, part I
- Cole Finegan, Regional Managing Partner of the Americas, Hogan Lovells
3:45 – 4:00 pm – From Mayors to Marketers: Techniques in Adaptive Leadership, part II
- Koree Khongphand-Buckman, Marketing Director for the Western Region, Hogan Lovells
4:00 – 4:15 pm – Inspiring Future Leaders
- Jody Jackson, Director of Marketing, Lewis Brisbois Bisgaard & Smith
4:15 – 4:30 pm – Making Marketing Leaders: Tips from the Trenches
- Maggie Watkins, Chief Business Development and Marketing Officer, Bradley Arant Boult Cummings
4:30 – 4:45 pm – Closing Remarks
- Kip Guthrie, Director of Marketing, DLA Piper (US)
- Mary Enemark, Director of Business Development, Akin Gump Strauss Hauer & Feld
4:45 – 6:00 pm – Cocktail Reception and Big Board of Prizes